Searching for a job can be intense! You would think that with the advancements in technology, finding a job would be much easier than ever before! That is not exactly the case. If you have been online job searching lately, you probably have noticed that employers have their own process. Just cross your fingers the next time you have to apply! Hopefully you won’t have to complete a lengthy application, attach your resume, write a cover letter, upload your credentials, share your portfolio, and perhaps even take a behavioral assessment. The tasks can feel endless! We know the process can be quite tedious; however, there is one essential piece to the puzzle that some job seekers overlook – the importance of a cover letter! Don’t fall into the trap of not taking the time to attach a personalized letter to every application. The amount of time and effort you spend carefully crafting a cover letter could result in getting the job you want!
A cover letter serves a very important role in the recruitment process. Employers are looking for a narrative that explains how you are qualified for the job based on your skills, experience, and education. They want to hear about your achievements and how they positively impacted the company’s bottom line. The key is to connect how your previous positions have contributed to achievements and how that success can translate to a new role. Furthermore, employers want to know if you will be a good fit for the role, as well as, the culture of the organization. With the average cost of hiring a new employee being a little over $4,000, employers want to get it right the first time.
If you are ready to put your best foot forward, check out the following tips that will help you get closer to an interview:
- Be infectious – Have a positive attitude, be confident in terms of your experience, and convey gratitude for the opportunity.
- Prove why you are a good fit – Identify three to four of your strongest qualifications that you will be able to leverage to add value from the first day on the job.
- Align your goals to the career path – Share how your success in the past can translate to future success to further support the organization.
- Proofread – Take some time to review the letter once you have put it together. Check for spelling, grammar, and formatting errors. You might also want to have a friend or colleague take a quick look to confirm your intentions are clear.
Remember that this is your opportunity to explain what your resume cannot! Build you experience into a compelling story that will ensure you stand out from the crowd!
Written by Melanie Rebottini.