When looking for work you may think devoting all your time to filling out online applications and scrolling through hundreds of job postings is your best bet. While paying attention to these activities is without a doubt important, investing some of your energy into building up your online presence can pay off just as well. It is estimated that 92% of recruiters use social media for recruiting (Source: 2015 Jobvite Recruiter Nation Survey), the top sites being LinkedIn, Facebook, and Twitter. This means if you want to maximize your chances of getting hired you’ll have to do more than just spam your resume everywhere. Where to begin? We’ve provided you with a few suggestions.
Consistently Update Social Media
One of the easiest things you can do to gain some exposure is to consistently update your professional social media accounts. Even just logging in once a day to change around a sentence on your profile or add an additional skill will keep your name near the top of search results. Another popular method is to make short posts that are relevant to your profession or industry. This could be something as simple as sharing an article that grabbed your attention or tweeting about a conference you’re currently attending. Keep in mind that posting too much can be detrimental depending on the platform. Tweeting once or twice a day isn’t a problem, but constantly posting random articles on Facebook or LinkedIn may detract from your image. This is definitely a quality not quantity situation.
Know What Recruiters Are Looking For
Impressing a recruiter can mean the difference between your resume showing up on the hiring manager’s desk or showing up in the recycling bin. It’s important to scrutinize every aspect of your online presence and root out any and all traces of unprofessionalism. A good mantra to go by is “If you wouldn’t want it printed on the front page of the newspaper, don’t post it on the internet.” This includes things like use of vulgar language and bad grammar, mentioning alcohol or substance abuse, and even posting too many selfies! Use good judgement and be tactful about anything you choose to show. You never know who is watching!
Don’t Waste Their Time (Or Yours)
Once you get contacted for a job closely read over the message and make sure you understand exactly what the recruiter is saying. It can be easy to get excited and respond with a resounding “Yes I’m interested!” only to realize the position was for a 3-month contract in Antarctica. Recruiters will appreciate a prompt response, especially if you provide them with any additional information they request in a timely manner. This is why it’s also important to have your resume, references, and any portfolio pieces ready to send out when you need them. Respecting the recruiters time will make a good first impression and even make you a lasting contact for future career moves.